Results-focused
We use Dynamic Yield for AB testing, product recommendations on-site and in emails, and UX personalization. The tool allows us to very …
Overview
What is Dynamic Yield?
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to…
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What is Dynamic Yield?
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the…
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- Integrations
- Competitors
- Tech Details
- FAQs
What is Dynamic Yield?
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the rapid and scalable creation of highly targeted digital interactions.
Marketers, product managers, and engineers use Dynamic Yield for:
- Launching new personalization campaigns
- Running server-side and client-side A/B tests
- Leveraging machine-learning for product and content recommendations, and
- Employing algorithms for smartly triggered email and push notifications.
Headquartered in New York, the company states it serves more than 350 brands across the world.
Dynamic Yield Features
- Supported: Customer Segmentation
- Supported: Personalization and Targeting
- Supported: Deep Learning-Based Recommendations
- Supported: Triggering Engine
- Supported: Behavioral Messaging
- Supported: A/B Testing and Optimization
Dynamic Yield Screenshots
Dynamic Yield Video
Bringing personalization from vision to reality with Dynamic Yield.
Dynamic Yield Integrations
- Google Analytics
- Mixpanel
- Adobe Marketo Engage
- Google Tag Manager
- Shopify Plus
- Google Ads
- Yesmail Marketing Intelligence
- Tealium AudienceStream now Customer Data Hub
- Twilio SendGrid Email API, part of Twilio SendGrid
- Mailchimp
- mParticle
- Salesforce Marketing Cloud Email Studio, on marketing cloud
- Salesforce Commerce Cloud
- Optimove
- Amperity AmpIQ
- Adobe Analytics
- Meta Business Suite
- Persado
- zenloop
Dynamic Yield Competitors
Dynamic Yield Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | All |
| Supported Languages | All |
Frequently Asked Questions
Coveo Qubit, Monetate, and Optimizely Web Experimentation are common alternatives for Dynamic Yield.
Reviewers rate Support Rating highest, with a score of 10.
The most common users of Dynamic Yield are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Dynamic Yield is a versatile software solution that caters to various departments, including Marketing, Merchandising, Personalization, Affiliate, and Product Tech. Users have found it instrumental in personalizing the user journey on web and app platforms, as well as email, allowing them to deliver tailored experiences to their customers. The software's ability to run front-end tests has been particularly useful for optimizing UI and marketing campaigns. Additionally, Dynamic Yield offers valuable insights into key audiences through site personalization, product recommendations, A/B testing, and content management for events.
Customers have reported that Dynamic Yield has enabled faster iteration and improvement of the customer experience on their homegrown websites. It has also been utilized for quick front-end needs such as adding logos or banners. E-commerce departments have found the software helpful in customer engagement, capturing new customers, and conducting A/B testing of different affinity groups. Overall, Dynamic Yield comes highly recommended for e-commerce businesses as it supports growth in all aspects.
Non-technical marketing managers have praised Dynamic Yield for its user-friendly interface when using it for A/B testing, content optimization, and UX improvements on websites. The software has been extensively used for tailoring e-commerce sites to cater to different audiences, personalizing campaigns based on customer interactions and purchases. Furthermore, Dynamic Yield's effectiveness in geo-targeting promotions based on seasonality in different regions has proven beneficial.
Internal ad campaigns have also benefited from Dynamic Yield as it allows for displaying more relevant content to users. The software's ability to create personalized content like recommendations and notifications helps deliver a personalized experience that enhances customer satisfaction. In the Direct To Consumer department specifically, Dynamic Yield is considered a fundamental tool for targeting specific audiences, personalizing content, and driving cross-sells and up-sells.
The versatility of Dynamic Yield extends to providing solutions beyond e-commerce environments. For instance, it supports A/B testing, setting up recommendation widgets, popups, notifications, and hotfixes. Users have found it useful and effective for delivering personalized solutions across various industries.
Users commonly recommend the following three recommendations for Dynamic Yield:
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Work closely with the customer success team and utilize them as a resource, including requesting more tutorials and one-on-one support for the software. It is also suggested to have a customer success manager to enhance strategies and provide personalized customer experiences.
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When comparing competing services, consider the people behind the software. The software is highly regarded for improving website experiences, particularly for e-commerce businesses. Users advise receiving solid training for long-term benefits and find the software excellent for easy website personalization.
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Utilize Dynamic Yield for various purposes, such as testing, personalization, creating audience segments, and integrating with other software. The software receives high recommendations for its ease of setup, A/B testing algorithms, and ability to create personalized experiences. It is believed that every retail site can benefit from these features, making Dynamic Yield suitable for businesses of all sizes and across different industries.
Overall, users emphasize the importance of working closely with the customer success team and highlight the value of personalized support. They also suggest considering the people behind the software when evaluating competing services. Additionally, users highly recommend Dynamic Yield for its testing, personalization, and integration capabilities.
Attribute Ratings
Reviews
(1-11 of 11)Companies can't remove reviews or game the system. Here's why
November 17, 2023
Satisfied Ecommerce Client Who Works in B2B and B2C space
Score 10 out of 10
Vetted Review
Verified User
Dynamic Yield is a useful and effective tool to deliver personalized solutions to our customers in an Ecommerce environment. We have experienced a large impact on our business, especially with the product recommendations tool. Our CSM is knowledgeable and helpful in identifying additional ways that we can use the tool to personalize. We also use the tool to test dynamic content, similar to how you would for any AB testing. We like to use the DY tool for this because of the capability with audiences.
- Product Recommendations
- Segmentation of Audiences
- Variety of testing tools
- Third party integration with analytic tools
February 11, 2022
Great recommendations and testing, intuitive UI
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield’s recommendation algorithms, testing, and audiences to deploy experiences on our platform to help our customers more quickly find the merchants they’re looking for with personalization and recommendations that nudge them into placing orders.
- The platform itself is very intuitive and easy to use
- Algorithmic performance
- Audiences - lots of flexibility and control
- Dynamic Yield is excellent for powering recommendations, personalized experiences, testing, and optimizing those experiences across channels including the app and web. Though Dynamic Yield has CDP-like capabilities, it’s not a pure CDP, so I’d recommend using another platform for that. That being said, Dynamic Yield does allow you to onboard data from pretty much any third-party source, as well as push audiences to third-party ESPs and media platforms.
October 22, 2020
New User to Dynamic Yield
We implemented Dynamic Yield for personalization on our website. Dynamic Yield has helped us to provide better product selections for our customers based on their browsing. Dynamic Yield has assisted in helping us with not only implementing different strategies, but also ideating strategies that fit the personas of our customers.
- Educate--they got me up to speed so quickly on the platform.
- Communicate--our account rep is a great communicator! She is on top of deliverables and keeps us moving forward.
- Mock ups--when we come up with an idea, our rep is able to provide us with a great mock up of the experience so we can truly understand the idea.
- Dynamic Yield could be better with headless environments.
- Dynamic Yield could be better with working with 3rd party developers.
- Dynamic Yield could have more campaigns set up as drafts for their clients to edit and push live.
October 16, 2020
The best Personalisation tool around today!
Score 10 out of 10
Vetted Review
Verified User
We at Tottenham Hotspur use Dynamic Yield to offer our fans a personalised experience when they visit tottenhamhotspur.com, shop.tottenhamhotspur.com and experience.tottenhamhotspur.com.
The tool allows us to quickly and easily make changes to the UX and saves the Club money in otherwise development costs.
Our biggest driver of revenue has been our focused recommendations to drive sales of personalised kits as well as basket add-on items.
Being able to create and share audiences between our sites has also proven invaluable in ensuring we capture key customer audiences.
The tool allows us to quickly and easily make changes to the UX and saves the Club money in otherwise development costs.
Our biggest driver of revenue has been our focused recommendations to drive sales of personalised kits as well as basket add-on items.
Being able to create and share audiences between our sites has also proven invaluable in ensuring we capture key customer audiences.
- A/B Testing - allows us to test anything and everything all over the sites.
- Personalisation - hosting campaigns by region and using local languages to promote.
- Triggered emails - Abandoned basket is always a sales driving mechanic that once set up can be left to pick up any potential abandoned users.
- Reporting on A/B tests is good but where we have tests that can run for a longer period of time, the detail of the reporting can sometimes fall short.
October 16, 2020
Great product with huge potential
Using Dynamic Yield for A/B-testing, and to set up recommendation widgets on the website. As well as popups, notifications, some hotfixes etc. It's increadibly good to have especially for A/B testing and recommendation widgets, the filters and strategies available makes it easy to set up good widgets which displays relevant products for the customers.
- Fast implementation
- Wide variety of optimization options
- User friendly
- Fast and great customer service/support
- Third party(adblock). If users use their adblock software and enable the option to block third-party content, then the content you apply from platforms such as DY won't show. Although this is a con, by default it's not enabled, and very few people actually use it. We have tons of content from DY and looking at the graphs of how many impressions it does, compared to page visits in Google Analytics, there's not a lot of people who miss out on DY content.
December 13, 2019
Easily worth the money
Score 8 out of 10
Vetted Review
Verified User
Dynamic Yield is our third AB testing vendor. We chose them for three reasons:
- Cost - They were way cheaper than most of the leading companies, especially at scale. Most of the others have server caps which limited us.
- Triggers - The secret to personalization is what can you trigger off of, and of options to trigger off of, they easily had the broadest number.
- Templates - Looking for personalization ideas; they had dozens ready to go with simple implementation.
- Personalization
- AB Testing
- Automation & Scripts - Handlingautomated QA, etc
- Scale - 100+ tests gets unwieldy really quickly
November 20, 2018
Good product from a new provider!
It is currently being used for testing and optimisation by our marketing department. It helps improve our website by identifying segments and allowing us to test against these. We found our previous provider (Monetate) was more than twice the cost of Dynamic Yield and did 90% of the same things.
It has the ability to build product recommendations, but we are currently tied into a third party. We will definitely investigate using Dynamic Yield for this function too. We are currently seeing a commercial benefit to using Dynamic Yield, however the business is not able to spend enough time producing new and innovative tests.
It has the ability to build product recommendations, but we are currently tied into a third party. We will definitely investigate using Dynamic Yield for this function too. We are currently seeing a commercial benefit to using Dynamic Yield, however the business is not able to spend enough time producing new and innovative tests.
- It segments our performance so we can accurately measure improvements. Unlike other tools, Dynamic Yield is faster.
- It allows you to segment for an audience and tells you how big the test audience is likely to be. This is not an easy thing to do with other platforms. You often have to run a test before you realise how big the user pool is likely to be.
- It is more than 50% cheaper than our previous provider.
- The Account Manager is proactive, keen, and has regular meetings with us. Other providers that I have used in the past are productive for an initial 2-3 month period then tend to go missing until renewal, and this is not the case with Dynamic Yield.
- It would be great if you could provide 24 hour support, seven days a week UK time.
- Devise level testing is a problem. We have built tests on mobile and tablet devices and they have not always worked as designed. On one occasion, a mobile test broke all transactional reporting (for mobile devices) in Google Analytics.
- We feel we are missing out on hearing about tests that other Dynamic Yield customers have done. We haven't seen a lot of positive case studies of tests other customers have conducted.
October 25, 2018
Dynamic Yield almost too good for everyday use
Dynamic Yield is being used only in our eCommerce department. It is helping with our conversion rate on our site as well as our retention rate for our returning customers.
- Onsite personalization
- Testing
- Anal
- Analytics
- User experience from a marketer's perspective - there are almost too many options and capabilities, such that it is hard to accomplish everyday tasks.
September 14, 2017
Dynamic Yield Opens a Great Number of Possibilities
Dynamic yield is used actually for IT and marketing solutions. In IT we use it to A/B test front end features and product recommendation. In marketing we are using it for optimization of campaigns, ad server, and CRM tools. It's helping the teams to provide real-time personalization and optimization in general terms.
- Easy way to update content and designs
- Content based on pre defined templates
- Easy way to upload images and files via CDN
- Reports are hard to understand and a short flex to measure specific KPIs
- Data captured is 5%-10% different from what we are seeing in Google Analytics
July 06, 2017
Recommended.
Score 9 out of 10
Vetted Review
Verified User
Dynamic Yield is being used by several departments in our e-commerce company, led by one of our product teams.
We use it for two things: i) testing different creatives, offers, UI and new or improved features, and ii) creating personalized experiences for specific audiences, whether it's geo-based targeting, traffic source based or on-site behavior.
We use it for two things: i) testing different creatives, offers, UI and new or improved features, and ii) creating personalized experiences for specific audiences, whether it's geo-based targeting, traffic source based or on-site behavior.
- Scale - most test or personalization plans are done more than once or twice. Whether it's an offer we'll promote using different banners or a notification popping up, having the ability to create templates for re-use makes it easy to clone and do a lot with 1-time development effort.
- User experience - the whole UX is very easy similar to other known tools like Google Analytics or others, which makes it friendly and easy to use.
- Performance segmented by an audience - one of my personal favorites is the ability to review a test's performance by pre-defined audiences.
- Some tests result in an insignificant change/uplift, but! when examining its results for specific audiences you'll always find some groups of users that have benefited from the offer from the new experience and keep it live only for them. No test should end without an uplift.
- Focused on e-commerce - it's clear to see that Dynamic Yield's focus is on e-commerce, which has been great for us.
- Starting from e-commerce focused reporting and analytics, pre-made templates for experiences that are known to be best practices for leading an e-commerce site at your finger tips, and streamlined e-commerce focused targeting capabilities, KPIs and objectives.
- Maturity - though DynamicYield's solution answers most of our needs, it's clear to see that the solution is relatively "young". - There are many things missing or lacking. Most aren't crucial, yet altogether it has a great impact on our ability to make the most out of the solution.
- Up to a 10 minute wait until an experience is published - we double check and QA each new experience we publish using Dynamic Yield and have to wait 10 minutes each time. We click the "Publish" button until it's online and ready for our QA; might seem petty yet it's the #1 time-consuming issue we've suffered from, especially when creating/editing experiences and publishing it for tests dozens of times. At times, this has cost us 3-4 days for things that should have taken less than 1 day.
- Test and personalization management - we run many tests and personalizations and there's no one place like a centralized report or a dashboard for a quick review of all running experiences, either for one of our sites as well as all together. Dynamic Yield's solution currently makes you go one-by-one and check each experience's performance at a time.
June 15, 2017
Dynamic Yield is a game changer
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield to power custom content inclusions on our pages, either conditionally by custom audience or according to user demographics (i.e. location, device). We also use Dynamic Yield to serve creatives to promote publication subscription, A/B testing them for best CTRs and order completions.
- A/B Testing of Creative - this feature allows us to trial multiple creatives and messages without having to force a choice between any one. This gives us much greater freedom in messaging and improves our development workflow by not artificially restricting our choices.
- Audience Segmentation - We can segment our audience based on behavior (social sharing, content consumption rates, etc.) and target them with messaging specific to their interests. We can then provide reports on how different audience segments are interacting with our content, and especially how our differentiated messaging is helping to improve those interaction rates.
- Display Ads - We have used this feature to create display ads that run through our ad system, but they allow us greater flexibility to A/B test creative. We have also used this to provide retargeting or purchased ads to third parties, and this give us much more control over the deployment and testing of creatives without needing to send the third-party new ad codes.
- The analytics of Dynamic Yield are not very clear, and do not always match up even closely with our Google Analytics. Their measuring criteria is different, so I understand the discrepancies, but it sometimes causes problems for me when producing reports from both systems and having to explain why the numbers are so far off.
- The documentation is not always very helpful. It provides basic instructions on how to do things in the interface, but does not provide nearly enough specific examples on how to set things up. For most things beyond a simple setup, I have to get in touch with my CSM, and this is problematic in cases where I need to be able to act quickly.
- I have encountered problems using templates for the Site Personalization. Specifically, when updating a template, it takes a very long time for the actual code deployments to update, if at all. Most of the time, if I do want to change a template, I have to uncouple the variation from the template, make the changes, and then save a new template.